The fourth dime mention

I’m sure you, like me, understand the importance and indeed necessity of friendship. My old friend Mal Duffin from Belfast has developed a really cool 3d learning tool for shockwave & director which you can check out here:

http://www.macromedia.com/devnet/director/articles/3d_in_30.html

I’ve known Mal for over ten years, very talented, driven yet someone who enjoys life to the full when the opportunity arises. He has worked smart for some of the best known companies in the world but for the past number of years he’s worked smartest in a company of which he is a significant shareholder – I suppose I’ve stolen back a leaf from Mal’s book in relation to dime maybe. One of my points is that, you need all of the three dimensions required to create something concrete but time is the essential ingredient in creating or developing anything of merit that will last, whether that’s test time, development time, certainly planning time, perhaps production time or even ‘face’ time as commercially focused people call it and you know IMHO friendship is really no different, if you want friendships to continue, grow or prosper, you need to put some time into them. Even the odd phonecall to a ginger git helps.

Thus there’s a whole ‘mix-em and gather em’ set of requirements to establish a successful business enterprise, a veritable potpourri of metrics, methods and management, the classic project management methodologies recognise, Time, Quality and Cost as thee controllable and interdependent outcomes, morale, drive, attachment, ownership, often get a mention but end up getting relegated to risk registers or change control systems – I can hear the artists and creatives screaming (in unison for once) with the programmers and techies – what about talent, foresight, flair, discipline, insight ?

Time will tell........