the turd dime mention ?

yes, quite an afternoon (& late evening) of discussion (& coffee & biscuits), with the principles of artistic endeavor colliding with common commercial sense, techno-geekery*, a white board that wouldn’t wipe, passion for design, disregard for GMT, and a self imposed deadline that was somehow met, all resulting in the creation of our new, multipurpose commercial logo for the company.

We’ve had the ‘25st century star trek’* jibes, and after googling late last night, it’s neither that on it’s side, nor ‘the distant cousin of the Daihatsu car logo’*, we’re sure that there must be something out there in some remote way similar to it but for now the dime brand is to be represented with the logo/icon pictured above.

Obviously the logo has gotta work for print, screen,(various devices) broadcast (when it’s sexed up in VFX), support the whole ‘duel’ ethos of the company and also just be damn clever in someway, without blatant overstatement. It began with several archetypal atom style designs / icons, they got worked up in flash8 as an outlines, got fiddled about with in fireworks and Photoshop CS, got a quick run in AE and premiere pro and back into flash for some animation and interactivity tests. Out of all of the designs sketched and produced on paper, when fired through the above process, ‘the icon of the half-atom’* won out.

Obviously I’m pretty happy with the progress made there, I feel that it expresses the idea that there’s more to dime (& indeed Life) than can be seen, it seems to work well in interactive mode, and it’s the letter ‘D’ ! So what’s not to like ? I'm positive the quality will be further enhanced when the time is found to render it out in 3DMax or Blender, that’s when the third dime mention challenge hits home, just hope the investors like it and none of them mention the bronze position.

Until tomorrow.......


*(touchy, over-sensitive designer descriptions)